This chapter focuses on urban-based enterprises that are building direct links with rural producers and taking seriously the idea that urban consumers have a role to play in stewarding our agricultural environments and securing livelihoods for farmers. When these sorts of concerns are placed at the heart of the enterprise we find that economic innovations follow, and that along with producing benefits for farmers these innovations are also impacting employees and consumers. This results in businesses that are very different from the mainstream model of enterprise--the capitalist firm in which profit-maximization is at the heart.
Cameron, J., 2015. 'Enterprise Innovation and Economic Diversity in Community Supported Agriculture: Sustaining the Agricultural Commons', In J.K. Gibson-Graham, G. Roelvink & K. St Martin (eds) Making Other Worlds Possible: Performing Diverse Economies, University of Minnesota Press, Minneapolis, Chapter 2.